Beaverton, Oregon-based NIKE, Inc. (NKE) is renowned for its innovative designs in shoes and sports equipment. The company develops, markets, and sells athletic footwear, apparel, equipment, accessories, and services. With a market cap of $114.3 billion, NIKE’s operations span over 190 countries across the Americas, EMEA, and the Indo-Pacific.

Companies worth $10 billion or more are generally described as "large-cap stocks." NIKE fits right into that category, with its market cap exceeding this threshold, reflecting its substantial size, influence, and dominance in the sportswear and sports equipment space.

Despite its notable strengths, NKE stock has declined 14.6% from its 52-week high of $90.62 touched on Sept. 26, 2024. However, NKE stock has soared 25.9% over the past three months, notably outperforming the sector-focused Consumer Discretionary Select Sector SPDR Fund’s (XLY) 7.8% gains during the same time frame.

However, over the longer term, NIKE’s performance has remained grim. NKE stock has observed a modest 2.3% uptick in 2025 and declined 6.6% over the past 52 weeks, compared to XLY’s 3.3% gains on a YTD basis and 25.9% returns over the past year.

NIKE stock has remained in an uptrend since April. Moreover, the stock has climbed above its 50-day and 200-day moving averages since May and June, respectively, underscoring its upturn.

Although NKE stock remains well below its all-time high of $179.10 touched in 2021, the recent upturn has been encouraging for investors.

NIKE’s stock prices soared 15.2% in a single trading session following the release of its better-than-expected Q4 results on Jun. 26. The company’s total revenues for the quarter dropped 12% year-over-year to $11.1 billion, but surpassed the consensus estimates by 3.6%. Meanwhile, its EPS also plunged 85.9% year-over-year to $0.14, but beat the Street’s expectations by 16.7%. Further, NIKE expects the current headwinds to moderate in the coming quarters.

Moreover, NIKE has also outperformed its peer, Deckers Outdoor Corporation’s (DECK) 41.1% decline on a YTD basis and 24.4% plunge over the past 52 weeks.

Among the 36 analysts covering the NKE stock, the stock has a consensus “Moderate Buy” rating overall. As of writing, NKE is trading slightly below its mean price target of $78.59.